Fashtech: Big Innovation in Fashion Products

Technology enhanced fashion market is still in its infancy. Brands have started designing fashion products around technology but only few customers buy them that too because of novelty factor attached to it while most of them ignores.

Eventually, retailers’ lack of enthusiasm for the technology-enhanced fashion products category but  one thing is certain this category will be the future of fashion retail. However, the real revolution of technology-enhanced fashion is going to be modular, customisable,upgradable products so that it is embraced by the consumers.


Few questions that arises in favour of innovatively designed fashion products are How can brands continue to grow if they don’t launch new products on a regular basis? How can consumers stay on trend without buying new products and what can be done with the “old” products besides dumping them?

There are other benefits too .The consumer only pays to upgrade the product in stages so, unlike with luxury products, brands can create a long lasting quality product without high upfront costs. The risk of product redundancy is eliminated which means consumers will be more likely to buy a new innovative product.


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